Hutterite down refers to duck and goose down collected from the breeding area of the Hutterite community in northern Canada. It was found that the flagship store stated in the content that the down blend materials used in its products “all contain Hutterite down, which is excellent And the warmest Canadian down.” Authorities advertised with unique duck and goose down: nothing to keep warm On January 19 this year, the Shanghai Huangpu District Market Supervision Administration “received the report” and filed a case for investigation. The penalty decision letter shows that in September 2018, Xiji Trading opened an official flagship store on Tmall for Canada Goose. The penalty was “using advertisements to make false publicity about goods or services, deceiving and misleading consumers.” In addition to the fine, the authorities ordered the company to make public corrections and stop publishing relevant advertisements. The advertising rate can range from HKD 130 (unit/ CPM) to 195,000 (Unit/ Week) depending on which criteria and Ad type you are choosing.CCTV Finance reported that the National Enterprise Credit Information Publicity System recently announced information on administrative penalties against Canada Goose. They have various types of online advertisement, examples like Banner, I-newsletter, eDM, Cell Ad (Static/ Video). They had also received the 5th Media Convergence Awards. The application has a total download of 832,000. Their mobile website and apps are ranked 6th in the Hong Kong News/ Information Category. The circulation rate of Ming Pao Daily is around 80,000. The age of the audience is mainly between 25- 34 years old.
Their target audience is mainly the middle-income class and is those who have a higher education qualification compared to the average Hong Kong citizens. Hence they were selected as the most credible Chinese media in 2010 and won the support of a total of 400 thousand readers. They believe newspapers are a public tool in which they try to provide the most credible information to their readers. The newspaper put great effort into reporting and analysing unbiased economic and political issues between Hong Kong, China and the International. Ming Pao Daily is a daily Chinese Newspaper established in 1959.
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